For the Nordic people often introverted and solitary beings what is on the inside has always been more important than how we look. That`s why Madara insists on truly effective ingredients, honest claims, environmentally friendly packaging, care, passionandrespect. Because a radiant heart leads to radiant skin.
HIRO is Japanese for 寛 (hiro) “tolerant, generous” or 浩 (hiro) “prosperous”.
A high-performance natural, organic, vegan cosmetics line that improves skin texture and tone. HIRO only uses the purest, highest quality ingredients that nourish your skin while providing a flawless, weightless coverage.